Understanding Participation in Sharing Economy: the Roles of Convenience, Risk, and regulatory FOC I

In recent years, sharing economy has been growing rapidly. Meanwhile, understanding why people participate in sharing economy emerges as a rising concern. Given that research on sharing economy is scarce in the information systems literature, this paper aims to enrich the theoretical development in this area by testing different dimensions of convenience and risk that may influence people’s participation intention in sharing economy. We will also examine the moderate effects of two regulatory foci (i.e., promotion focus and prevention focus) on participation intention. The model will be tested with data of Uber users. Results of the study will help researchers and practitioners better understand people’s behavior in sharing economy.